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Fast Fashion Systems
book

Fast Fashion Systems

by Tsan-Ming Choi
December 2013
Intermediate to advanced content levelIntermediate to advanced
158 pages
5h 50m
English
CRC Press
Content preview from Fast Fashion Systems
Chapter 9
Service quality strategy for fast fashion:
An empirical study in Hong Kong
Tsan-Ming Choi, Shuk-Ching Liu,Tracy Kwai-Chi Tsang &
Jinhui Zheng
1
Institute of Textiles and Clothing, The Hong Kong Polytechnic University, Kowloon, Hong Kong
SUMMARY
International fast fashion retailers such as Zara and Mango operate around the globe
including in Hong Kong. Given the increasing competitive environment in the fast
fashion industry, customer service is one of the most important tactics for fast fashion
retailers to increase their competitiveness. Based on the SERVQUAL instrument, this
research focuses on exploring the service quality gaps of a fast
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Publisher Resources

ISBN: 9781138000292