About the Authors

Simonetta works for an international company as Marketing Director for Global Practices. In her 20-year career she has held various roles in consulting, business development, and marketing in Italy, Europe, and globally. She is an ICF (International Coach Federation)-certified coach and NLP (neuro-linguistic programming) Master Practitioner and has attended courses in neuroscience, science of happiness, and mindfulness in Italy and abroad. In 2020 she founded The Brave Club, a digital community to support women empowerment.

Lucio is the CEO of Crescendo, a business strategy, digital transformation, and go-to-market consulting firm. He is in the board of directors of several companies and is a senior lecturer at some Italian ...

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