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Fear and Greed: Investment risks and opportunities in a turbulent world by Nicolas Sarkis

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Chapter 3: Gold’s Glittering Path

Westfield shopping centre in West London is a temple of contemporary consumerism. Almost every conceivable material need and desire is catered for within its more than 300 individual stores. Prada garments and other exclusive designer goods are offered within ‘the Village’, the mall’s swish VIP zone. Away from this plush enclave, shoppers can purchase anything from lingerie to teeth whitening, tacos to hydrotherapy.

You can also buy gold at Westfield. Apart from an impressive selection of jewellery, watches and pens sold in the shops, the yellow metal can be acquired there for investment purposes. In an undistinguished corner of the mall, alongside a cashpoint and a soft drinks-dispenser, is a rather special ...

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