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CHANGE YOUR WORDS

Boost Your Brand

“Your time is now. Work on purpose and with purpose. Never get stuck. Pursue your passions. Make bold moves. Beware the status quo. Leave a gentle footprint.”

—SWEETGREEN

I’M STANDING FIFTY-PERSON DEEP IN a line snaking down the block at sweetgreen, a farm-to-table, on-the-go salad shop in the Flatiron area of New York City. The sweetgreen manifesto hangs prominently near the entrance, an inspirational beacon beckoning us into a fragrant store filled with organic kale and humanely raised, hormone-free roasted chicken. I come to sweetgreen and endure the wait not only because of the locally sourced produce, ...

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