CHAPTER 1THE FEARLESS REFERRAL FUNDAMENTALS
—Malcolm Gladwell, The Tipping Point
How exactly do I define a referral?
Referral. A referral is when your referral source (Person A) recommends you to Person B because Person A is really pleased with the work you have done.
In other words, you are being recommended for all the right reasons because you have done a good job. There is nothing cheesy or borderline manipulative going on.
NOT ALL REFERRALS ARE CREATED EQUAL
One fact we have to acknowledge right away is that the quality of referrals ...