FedEx Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition

Table of contents

1. Cover Page
2. Title Page
3. Copyright
4. Dedication
5. Contents
6. Preface
7. Acknowledgments
8. About the Author
9. Introduction
10. Fedex Delivers
11. Chapter 1: Innovating and Outperforming the Competition
    1. CREATING A NEW INDUSTRY . . .
    2. ... BY TAPPING EMPLOYEES' CREATIVITY AND COMMITMENT
    3. DEFINING CREATIVITY IN THE BUSINESS WORLD
    4. THE THREE-STEP INNOVATION PROCESS
    5. IMPLEMENTATION IS KEY
    6. PSP PHILOSOPHY
    7. POSITIVE PACKAGE TRACKING AND ON-TIME GUARANTEE
12. Chapter 2: FedEx's Innovation Journey
    1. MY VANTAGE POINT ON THIS EXCITING JOURNEY
    2. GROWTH DURING THIS INNOVATION JOURNEY
    3. THE NUTS AND BOLTS OF FEDEX's OPERATIONS
    4. MARKET-AND CUSTOMER-DRIVEN INNOVATION
13. Chapter 3: Why Organizations Do Not Innovate
    1. ROOT CAUSE 1: LACK OF SUPPORTIVE LEADERSHIP PRACTICES AND ORGANIZATIONAL PROCESSES
    2. ROOT CAUSE 2: LACK OF UNDERSTANDING THAT INNOVATION IS IMPERATIVE
    3. ROOT CAUSE 3: LACK OF COLLABORATIVE THINKING ACROSS DEPARTMENTS AND DISCIPLINES
    4. ROOT CAUSE 4: LACK OF BALANCE BETWEEN INNOVATION EXPECTATION AND EMPLOYEES' ABILITY TO DELIVER
    5. ROOT CAUSE 5: LACK OF AN EASILY UNDERSTOOD AND REPLICABLE INNOVATION CULTURE MODEL
14. Chapter 4: The Five Dimensions of an Innovation and Performance Culture
    1. CREATIVITY IS ASKING “WHAT IF . . .”
    2. THE INNOVATION CULTURE MODEL
    3. THE FIRST DIMENSION: ENGAGED PEOPLE
    4. THE SECOND DIMENSION: GROWING PEOPLE
    5. THE THIRD DIMENSION: SECURE PEOPLE
    6. THE FOURTH DIMENSION: COLLABORATIVE PEOPLE
    7. THE FIFTH DIMENSION: COMMITTED PEOPLE
15. Chapter 5: Engage Employees in the Enterprise
    1. ENGAGE EMPLOYEES AND CREATE A CLEAR EXPECTATION FOR THEIR ACTIVE INVOLVEMENT IN INNOVATION
16. Chapter 6: Expect and Help Employees to Continually Grow
    1. EXPECT AND HELP EMPLOYEES TO CONTINUALLY GROW THEIR KNOWLEDGE AND SKILL BASES
    2. REQUIRE EMPLOYEES TO UPDATE AND EXPAND THEIR KNOWLEDGE AND SKILL BASES
    3. PROVIDE RESOURCES AND PUT IN PLACE SUPPORT SYSTEMS THAT FACILITATE GROWTH AND DEVELOPMENT
    4. PARTICIPATE IN LEARNING ACTIVITIES (ESPECIALLY WHOLE BRAIN THINKING DEVELOPMENT ACTIVITIES)
    5. HOLD EMPLOYEES ACCOUNTABLE FOR UPDATING THEIR KNOWLEDGE AND SKILL BASES
    6. PRACTICAL IDEAS FOR KEEPING EMPLOYEES' KNOWLEDGE AND SKILL BASE CURRENT
17. Chapter 7: Create a Secure Environment for Expression and Acceptance of Creative Ideas
    1. STRESS INTERFERES WITH THE INNOVATION PROCESS
    2. INTERFERENCE FROM EGO
    3. CREATE A SECURE ENVIRONMENT FOR THE EXPRESSION AND ACCEPTANCE OF CREATIVE IDEAS
    4. PRACTICAL IDEAS FOR CREATING A SECURE ENVIRONMENT
18. Chapter 8: Encourage Collaborative Development of Creative Ideas
    1. ENCOURAGE THE COLLABORATIVE DEVELOPMENT OF CREATIVE IDEAS
19. Chapter 9: Tap Employees' Commitment
    1. TAP EMPLOYEES' COMMITMENT FOR SUCCESSFUL IMPLEMENTATION OF THE DEVELOPED IDEAS
    2. PRACTICAL IDEAS FOR TAPPING EMPLOYEES' COMMITMENT
20. Conclusion: Continuing to Lead the Way
21. Bibliography
22. Index
23. From Reading to Reality