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FedEx Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition by Madan Birla

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Introduction

FedEx Delivers: How the World's Leading Shipping Company Keeps Innovating and Outperforming the Competition explores in detail the leadership philosophy and practices responsible for FedEx's phenomenal growth. This book's uniquely practical approach gives readers the processes and tools that FedEx has used to become a market leader.

Chapter 1 takes the mystery out of innovation by breaking it down into three steps—generation, acceptance, and implementation of ideas. Typically, employees think of innovation only in terms of the first step—coming up with a unique idea. Once they understand that acceptance and implementation are also essential, they realize that their contribution in those steps is equally important.

The second chapter explores the premise that innovation is not something a person or company does just once. To sustain a competitive advantage, businesses must maintain an environment that encourages new ideas. Fred Smith had a new concept when he launched the company, but he achieved lasting success because the business continued to adapt to the changing business environment. Building and sustaining an innovation culture is a journey.

The third chapter asks the question, “If business leaders recognize the need for innovation, why is it that only a few succeed in that quest?” What exactly are the roadblocks to innovation? The five most common obstacles are discussed.

Chapter 4 develops a mental model of innovation by explor-ing when the mind is in the best ...

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