CHAPTER 11Getting Found by Search

What you’ll find in this chapter:

• A needle in the organic search haystack

• Be relevant, be focused, be found

• Making your content search-friendly

• Making your website search-friendly

• Pay per click, but mind your keywords

Getting “discovered” by Hollywood is the goal of every aspiring actor. Getting “discovered” by search engines is the goal of every aspiring entrepreneur. Fortunately, entrepreneurs have a slightly easier road to travel in their quest to become “findable.” What do we mean by “findable”? We mean attracting those Beast Prospects who are actively researching solutions on the web into your ...

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