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CHAPTER 13Getting Found by Contribution

What you’ll find in this chapter:

• Be helpful, be generous, get found

• B2B and social media

• Finding your influencers

• Influencing your influencers

• Contributing value

• The 90-minute social media addict

You’re already an innovator, a leader, an idea person, and an expert. Isn’t it time to start promoting your ideas and expertise on a business blog or discussion forum or social network? It’s certainly not bragging or chest-beating if you’re helping people solve business problems and you’re generous with your insights. That’s why contributing to the social conversation—in a thoughtful, targeted, ...

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