(Ray)
Job:02-09215 Title:RP-Field Guide:How to be a Graphic Design
#175 Dtp:119 Page:47
hic Design
9 Page:46
012-051_09215.qxp 2/3/09 3:54 PM Page 47
graphic design(ers) 47
(Ray) Text
Either way, you should be proud of
each new effort and each new creation,
but by serving commercial interests
you are bound to face some, perhaps,
unpleasant decisions. What you do
might be pleasing to the eye, but it
needs to be grounded in principle.
As Dan Saffer paraphrased his profes-
sor Richard Buchanan in his essay
Ethics in Design:
“Principles are what organize. They
ground us in organizations and in the
world. Principles are values, which are
facts, which equal status in the world. It
is a fact that people value things. Peo-
ple will die for their values. Navigating
remark ...