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Job:02-09215 Title:RP-Field Guide:How to be a Graphic Design
#175 Dtp:119 Page:50
012-051_09215.qxp 2/3/09 3:56 PM Page 50
50 field guide: how to be a graphic designer
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create posters whose abstract compo-
sitions could be read as capital letters
spelling out “N-A-Z-I” when displayed
in sequence. Supposedly these posters
ruined the company in a matter of
weeks.
This graphic design fairy tale, outlining
the power the medium has as the mes-
sage was well received and subsequent-
ly retold by Adbusters as “one of the
greatest design interventions on
record.” Michael Johnson called Bet-
tler the “founding father of the ‘cul-
ture-jamming' form of protest.”
Andy Crewdson exposed the Bettler ...