
hic Design
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(Ray)
Job:02-09215 Title:RP-Field Guide:How to be a Graphic Design
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098-129_09215.qxp 2/3/09 3:45 PM Page 111
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think the best possibilities for an
outcome are achieved when each
enters the process with a very open
mind.
“I do not believe clients approach
Hinterland for a specific ‘style.’ The
studio’s main goal is not to generate
work that can fall under a specific
‘house style’ but to consistently pro-
duce quality idea-driven designs. As
I often collaborate with a small
group of other creatives, with a range
of design sensibilities, the directions
explored are unconfined to specific ...