
(Ray)
Job:02-09215 Title:RP-Field Guide:How to be a Graphic Design
#175 Dtp:119 Page:140
132-151_09215.qxp 2/3/09 5:57 PM Page 140
140 field guide: how to be a graphic designer
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Role-Playing
We always tell you to put yourself in
the shoes of the end-user, and role-
playing is a “game” that does exactly
that. You adopt a certain role with all
its traits, personalities, motivations,
and backgrounds different from your
own, and think about how that person
would act or what he would like.
One of Andreas Grönqvist’s projects
involves helping a betting company
think like sports fans:
“I try to get them to know what hap- ...