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Field Guide: How to be a Graphic Designer
book

Field Guide: How to be a Graphic Designer

by Ana Labudovic, Nenad Vukusic
June 2009
Beginner to intermediate content levelBeginner to intermediate
192 pages
5h 56m
English
Rockport Publishers
Content preview from Field Guide: How to be a Graphic Designer
(Ray)
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150 field guide: how to be a graphic designer
(Ray) Text
“2. Mistaking the design process as a
personal expression or art. Designing
is a process, not an outcome. (A verb,
not a noun.) Designers need to think
of themselves as instigators, opera-
tors, and facilitators rather than
embalmers of ideas.
“The greatest act a designer can do is
to help others ‘see’ the problem or
opportunity. Where they often get
mixed up is thinking that design is a
personal act, an artistic expression of
the issue. In nonfunctional cases, like
a literary book cover, this is basically
true. Chip Kidd can be as self-indul-
gent as Knopf will allow. But ...
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Publisher Resources

ISBN: 9781592534906