(Ray)
Job:02-09215 Title:RP-Field Guide:How to be a Graphic Design
#175 Dtp:119 Page:158
154-181_09215.qxp 2/3/09 6:19 PM Page 158
158 field guide: how to be a graphic designer
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Some clients will demand that you
return a signed copy of the brief, treat-
ing it as a legally binding document.
So be sure that the deadlines outlined
in your brief are realistic and renegoti-
ate them, if necessary, before signing
such a document.
Sometimes there is no brief to be had,
leaving you to create your own guide-
lines while keeping the same goals in
mind, as Mark Ury does:
“After I've distilled the business goals,
the competition, the gaps, etc., I pre-
fer to verbally communicate the core
issues/opportunit