(Ray)
Job:02-09215 Title:RP-Field Guide:How to be a Graphic Design
#175 Dtp:119 Page:161
hic Design
Page:160
154-181_09215.qxp 2/3/09 6:20 PM Page 161
projects a–z 161
(Ray) Text
Another puddle of quicksand might
await you here, as this kind of a situa-
tion has a lot of potential to trap you in
a never-ending-story routine where
your client keeps making you go back
to step one and expects you to change
the concept over and over while pay-
ing you a flat-rate for the entire proj-
ect. This doesn’t mean you should
charge your client every single time
you open a file; better accept that it
rarely goes brilliantly and smoothly
from the first go (and if it does perhaps
your clients don’t know what’s best for
them) but let your client know your
time is as valuable ...