
(Ray)
Job:02-09215 Title:RP-Field Guide:How to be a Graphic Design
#175 Dtp:119 Page:165
hic Design
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projects a–z 165
(Ray) Text
Research
Research often begins with the brief
itself, as some clients tell you their
preferences at the start. Even when
given an extensive reference list of role
models for your design, use them as a
starting point only, as copying is no
fun.
In the computer age, research usually
means Googling everything that
comes to mind—your competition,
other design studios that have worked
on similar projects—and rummaging
through your own archive of projects
to amass documents for further refer- ...