(Ray)
Job:02-09215 Title:RP-Field Guide:How to be a Graphic Design
#175 Dtp:119 Page:174
154-181_09215.qxp 2/3/09 6:23 PM Page 174
174 field guide: how to be a graphic designer
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Presenting Your Final Idea
Clients prefer to see that you have
sweated over their problem, so most
expect multiple solutions to be pre-
sented, even if a lot of designers swear
by one and only one solution. Bringing
more than three different ideas to the
table could have the undesirable effect
of appearing unprofessional (i.e., not
experienced enough to know what’s
the right choice) or confusing the
client (who is expecting your guidance
and often has no idea why he has cho-
sen a certain path as the preferred
one).
Martin McGrath and Suzy Wood
explain to us that at Wood McGrath ...