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Fierce on The Page by Sage Cohen

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19

Master the Margin

I was talking to a client of mine—a naturopath—about how he was going to make time to do some of the marketing writing assignments I’d given him. He was considering seeing patients one less day a week so he could set aside a stretch of time for writing. But this seemed at odds with his goal of growing his business, which was why he was tackling these writing assignments in the first place.

I asked him if he ever had any down time between seeing patients. He thought about this and realized that though some days were entirely full, on many others he had anywhere from forty-five minutes to two hours of free time before the next appointment. I challenged him to sit down during every in-between time and do his homework then. I ...

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