Chapter 3 Challenges in Executive Sponsorship

The biggest problem with executive sponsors is that they are never engaged.

—An overwhelming number of surveys

Executives are too high up in the organization to be held accountable.

—Anonymous senior director in the insurance industry

I hate being an executive sponsor. The [project manager] comes in and spends ten minutes spewing out a bunch of technical project details that have no bearing on how to run a business and then wants me to make a decision on what to change in the project.

—Anonymous healthcare CFO

Nearly two decades ago, I was sitting in my office on a pleasant Thursday morning, when ...

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