6

The Markets, Part II: New Media and Other Nontraditional Markets

Prediction is very difficult, especially if it's about the future.

NILS BOHR

I couldn't decide what to call this chapter. Suggestions included Son of the Markets, Specialized Markets, When Your Film Is Different, One Size Does Not Fit All (my personal favorite), and A Special Film Deserves Special Handling (my assistant, Faryl's, favorite). Finally, I settled on the rather straightforward New Media and Other Nontraditional Markets.

In every online class, workshop, and by email I am asked about writing business plans for cell phones, downloading from web sites, large-format films, and direct-to-DVD. Every independent filmmaker should write a plan for himself, just as ...

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