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Filmmakers and Financing, 7th Edition by Louise Levison

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10 The Financials: Forecasting While Keeping One Foot on Earth

It is a capital mistake to theorize before one has data.

—SHERLOCK HOLMES TO DR. WATSON

Being in the Prediction Business

Nostradamus has become well known due to his dire predictions about December 21, 2012. If you are reading this book, we probably neither haven’t been hit by a comet (or other fireball) nor has there been anarchy and World War III. As with predictions by other seers, there have been predictions by Nostradamus that have turned out to be completely wrong or totally misinterpreted. When I first started in the film business, several accountants insisted that I couldn’t predict the future. I said, “Yes, but it is a lot of fun trying.”

Then why do we do it? No one can ...

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