1 The Executive Summary: A Short Version of Everything
“Begin at the beginning,” the King said, gravely, “and go till you come to the end; then stop.”
—LEWIS CARROLL Alice’s Adventures in Wonderland
Read this Chapter Last!
This admonition is like saying, “Don’t open this package until Christmas!” You are, right this minute, ignoring me and reading this chapter anyway. Fine, but when it comes to writing your business plan, write the Executive Summary last. Typically, investors will read the Executive Summary first; nevertheless, it is the section you want to write last. It is the hook that pulls readers into your net, and it must represent your future plans precisely.
The Executive Summary is the place where you tell readers what you’re about ...
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