6 DistributionTheatrical and Managing the Changing Landscape
There is never a bad time to release a good film—and there is never a good time to release a bad film.
—TOM ORTENBERG, CEO, BRIARCLIFF ENTERTAINMENT
We all know that the home entertainment business for film is going through another major paradigm shift. By the time it gets on an even keel, theatrical distribution will still be paramount for independent films. Of course, before the audience can buy a movie ticket, rent a disc, download, or stream, the movie has to get off the filmmaker’s desk and into the movie theaters. This method of circulation is called distribution. Simply put, it is the business of selling the film to various media.
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