CHAPTER 7
Casting the Roles
INTRODUCTION
Actors are the life blood of your story. Their portrayal of the characters they play is more engaging to the audience than virtually any other aspect of the moviegoing experience. Actors are also essential in helping to sell the movie to distributors.
An actor, much like a stock, has a perceived industry value that changes from day to day and week to week depending on the success of his past projects, media ...
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