Chapter 8 Deferred Giving: The Risk/ Reward and Virtue of Patience
This chapter is about the instruments through which the nonprofit may receive a stream of income, a huge lump-sum, but always has to be patient and have some trust that a donor will not change his or her mind or that an investment will work to the advantage of the nonprofit. It helps for the nonprofit to understand the risk-reward in these strategies and how they are constructed. Often the fundraiser or management will have a chance to appeal to the potential donor and that opportunity cannot be lost due to ignorance.
A sophisticated money-raising campaign must do more than appeal for cash or property that the potential donor can immediately surrender. Many donors rightfully wish ...
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