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Financial Fitness Forever by Richard Buck, Paul Merriman

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2ARE WE OUR OWN WORST ENEMIES?

“If you want to see the greatest threat to your financial future, go home and take a look in the mirror.”

—Jonathan Clements

In addition to the systemic problems described in Chapter 1, “How Did We Get Here?,” would-be successful investors must confront human nature. And human nature, to put it mildly, isn’t always our friend.

If you’ve ever watched people try to diet or make new habits (or if you’ve tried this yourself), you know there’s a Grand Canyon of difference between what people know they should do and what they actually do. In this chapter, we’ll explore some of the reasons why that’s true.

Wall Street and Madison Avenue know human nature very well, and they use tricks and sophisticated sales techniques ...

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