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Financial Fitness Forever by Richard Buck, Paul Merriman

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7HOW WILL YOU PROTECT YOURSELF FROM YOURSELF?

“With self-discipline, almost anything is possible.”

—Theodore Roosevelt

Even if you have the best long-term plan in the world, coupled with the best investment strategy in the world, your plan and your strategy aren’t worth much if they don’t get executed, or if you let the financial news and your own emotions derail your plans.

As we have seen, emotion-based decisions almost always hurt investors in the long run, even if they bring short-term comfort. Moving in and out of the market is a huge trap, sometimes encouraged by Wall Street (because trading is a huge source of revenue) and Main Street (because your neighbor may obtain an emotional reward by getting you excited or upset about something). ...

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