“We are what we repeatedly do. Excellence comes not from our actions but from our habits.”
This chapter has its origins in an around-the-table discussion at our company in the summer of 2010. Several of us, including my son, Jeff Merriman-Cohen, and my writing partner, Richard Buck, were brainstorming possible topics for a new project that we thought might possibly become a book.
We considered describing the theoretically perfect investment. This could contain a lot of useful information that investors need to know. However, we quickly realized we had already done that elsewhere.
We thought about describing the perfect investment advisor. While this is an extremely important topic, it didn’t seem quite right ...