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Financial Freedom: A Guide to Achieving Lifelong Wealth and Security by Reuben Advani

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Stock Market Investing

Growing up, my dad used to say he would never invest in stocks because the stock market is not for the average investor. He intimated that the market was rigged and, as I grew older, I began to wonder whether he just might be right. At the same time, I felt that he very well could be ignoring an investment opportunity of a lifetime as the stock market seemed to reach all-time highs on a regular basis. After careful analysis, I decided to recommend a stock pick to my dad so I presented him with the case for Coca-Cola. My friends would drink copious amounts of Coke, and the company had recently announced a discontinuation ...

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