Financial Information and Brand Value

Table of contents

1. Cover
2. Title page
3. Copyright
4. Introduction
5. 1 The Brand as a Source of Value Creation
   1. 1.1. The historical, legal and economic character of the concept of a brand
   2. 1.2. Brand value and brand equity
6. 2 Brand Development
   1. 2.1. The brand, an intangible asset
   2. 2.2. The valuation of brands: presentation of the different standards and methods
7. 3 Value Review and the Acquisition of the GUCCI Brand
   1. 3.1. The GUCCI brand
   2. 3.2. Analysis of the financial information disclosed by the Pinault-Printemps-Redoute Group during the transaction
   3. 3.3. Conclusion
8. 4 Analysis of the Practices of Thirty-Seven International Companies
   1. 4.1. Dissemination of financial information on real assets
   2. 4.2. Empirical analysis
   3. 4.3. Determining a typology of information offer in relation to brands
9. 5 Determinants of Brand Disclosure
   1. 5.1. The offer of information related to brands
   2. 5.2. Processing the data collected: measuring correlations
   3. 5.3. Presentation of results
   4. 5.4. Conclusion
10. Conclusion
11. Glossary
12. References
13. Index
14. End User License Agreement