Financial Information and Brand Value

4Analysis of the Practices of Thirty-Seven International Companies

Financial disclosure initiatives are often limited to legal information, although some executives choose to provide voluntary disclosure. For example, they may provide specific information to highlight their strategy or objectives achieved during the year. In general, companies have fully grasped this mode of information, but respond to this need for information according to their own estimations.

In order to understand the level of financial information disclosed with regard to a brand, we will collect the data from a sample of listed companies and then determine the grouping categories. Finally, confirmation of the analytical framework and validation of the empirical typology will allow us to simplify the data in order to verify the trends observed.

4.1. Dissemination of financial information on real assets

The IASB’s conceptual framework states that “the objective of general purpose financial reporting is to provide information about the reporting entity that is useful to investors, lenders and other current and potential creditors in making decisions about the provision of resources to the entity.”

Compliance with legal obligations in terms of accounting and financial communication is not enough to satisfy investors. Companies respond to this demand for information on the basis of their own assessments. Michaïlesco (2001) argues that “the dissemination of information on this topic (i.e. intangible capital) ...