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Dearth of Creating(RECONSTITUTED)

I INTERVIEWED OR surveyed thousands of uninspired employees along with undertaking hefty academic research for this book. No admission came with more resignation and wistfulness from respondents than this one, summed up in this exchange:

“What has caused you to lose your inspiration?”

A long pause followed by, “I somehow stopped creating.”

The employee then goes on to eloquently explain:

When I’m creating I feel alive and free. My little creations are my unique contributions to the world that shout “I’m here and I have an imprint!” The form of creativity doesn’t matter—an idea of mine brought to market, a concept ...

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