Chapter8Secret Sauce
Keep Them Guessing: Finding the Right Formula for Your Secret Sauce
Your Secret Sauce Self-Diagnostic
1. What is it about you that keeps your customers coming back? Do they see all that you are and all that you offer?
2. Who stands a chance of stealing those devotees or encroaching on your competitive space?
3. How can you stay wired to the market pulse, even as it vacillates?
4. What will make your company a market leader in the next year or two?
5. What’s the secret to differentiating your brand in today’s competitive landscape? ...
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