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Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge
book

Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

by Andrea Kates
November 2011
Intermediate to advanced content levelIntermediate to advanced
304 pages
6h 14m
English
McGraw-Hill
Content preview from Find Your Next: Using the Business Genome Approach to Find Your Company’s Next Competitive Edge

Contents

Foreword by Don Tapscott

Acknowledgments

Introduction

Part 1 The Business Genome Approach

Chapter 1 The Business Genome: The Key to Next

Chapter 2 A New Outlook for Business

Chapter 3 Find Your Next Process

Part 2 The Business Genome Elements

Chapter 4 Product and Service Innovation

Chapter 5 Customer Impact

Chapter 6 Talent, Leadership, and Culture

Chapter 7 Process Design

Chapter 8 Secret Sauce

Chapter 9 Trendability

Part 3 Case Studies

P.F. Chang’s China Bistro

Sharp HealthCare + Hyatt Hotels and Resorts

General Electric Ecomagination / General Motors OnStar / EMC Corporation / Korn/Ferry International

Conclusion

Bibliography

Index

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Publisher Resources

ISBN: 9780071778527