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Finding the Future of Digital Book Publishing by James L. McQuivey, Jeremy Greenfield

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Publishing Leaders Happily Disrupt Themselves to Avoid Being Disrupted by James McQuivey

James McQuivey

We were all witnesses to what happened to music. We stood by and watched in horror as one of the world’s most vibrant culture industries was cut in half, ending 2010 with just over half the revenue it had at the beginning of 2000. Call it the Decade the Music Died if it helps to make the whole thing seem more poetic.

Also call it the decade in which music became more used, more beloved, and more interesting than it had been before. That’s what digital did to music. It annihilated analog constraints that sustained certain types of profit, freeing up innovation ...

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