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Finding the Future of Digital Book Publishing by James L. McQuivey, Jeremy Greenfield

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Simon & Schuster Chief Digital Officer Ellie Hirschhorn Inventing the Future of Publishing MARCH 23, 2012

Ellie Hirschhorn

What you can learn from this interview

Want to learn more about a major trade publisher pushing the digital publishing envelope? In this interview, Simon & Schuster chief digital officer Ellie Hirschhorn reveals that as of Spring 2012, S&S has been selling direct, has a database of 750,000 consumers that it markets to and is preparing for a future in which original equipment manufacturers like HTC and LG get into the bookselling business. ...

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