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Finding the Future of Digital Book Publishing by James L. McQuivey, Jeremy Greenfield

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Random House Worlds Senior Editor and Transmedia Producer Tricia Pasternak When a Book Is More Than a Book NOVEMBER 1, 2011

What you can learn from this interview

Outside of Scholastic’s 39 Clues and Hyperion’s innovative Castle project, no book publisher has yet figured out how to leverage transmedia concepts to build big franchises. But they’re trying and Pasternak (who has recently changed her last name to Narwani) gives updates on Random House’s progress.

When is a book more than a book?

That’s the kind of question that Tricia Pasternak ...

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