14 Considerations for the Fine Art Market

In this chapter we’ll discuss presenting the prints you’ve worked so hard on perfecting to the fine art market. Over the past decade I’ve been working to place my own photography in that fine art market, and I’ve learned a lot throughout as part of my research as well as my successes and failures. I work with scores of clients, too, as part of my custom printing business and have learned immensely from my clients and their stories.

Many of these skills we’ve learned so far will help in producing the best possible portfolio, and here we’ll discuss how to create marketing materials for the fine art market that will allow you to present your prints in a way that is worthy of them.

Photography to the amateur ...

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