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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose, Second Edition by David B. Wolfe, Jagdish N. Sheth, Rajendra S. Sisodia

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8. Society: The Ultimate Stakeholder

In recent years, Panera has emerged as a great success story, by some measures the best performing restaurant chain in the country after Chipotle. Panera has $1.8 billion in revenue and $3.4 billion in system-wide sales, including franchisees. It is the market leader in a new category: the fast casual restaurant, with healthier offerings than other fast-food restaurants. Panera was the first to voluntarily provide calorie information at all of its restaurants. Health magazine judged it the healthiest fast casual restaurant in the U.S. in 2008. Zagat recognized it as #1 for best healthy option, best salad, and best facilities in 2009. Panera has the highest level of customer loyalty in its category, and was ...

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