8.1. Making Meaning with Data

Technology allows us to collect data from near and far. An online survey with hundreds or thousands of responses yields boatloads of data. What do you do with the boatloads? What do the data mean? How do you find sense in it all? And how do you move from numbers to stories that compel attention?

Fortunately, the technology that creates the flood is also there to tame the profusion. This chapter tours options through the stories of several projects.

Consult with experts in the organization who specialize in crunching data. Be sure to do that before the responses are collected, as you are creating your plan and instruments. Experts can help anticipate how you are going to manage the responses you get. Many will also ...

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