Appendix B
Research Purpose and Methods
The research that led to the insights reported in this book was motivated by a request for help from the CEO of Becton Dickinson in 1988. He and his senior strategy and HR officer were concerned about the company’s inability to execute its strategy at the corporate and business-unit levels. They asked for help in developing Becton Dickinson into a company capable of executing its strategies.
The strategic fitness process (SFP), a structured leadership platform, was invented to help a leadership team execute its strategies at the corporate and business-unit levels. Implementation of SFP began at Becton Dickinson but quickly spread to other companies in diverse industries, where it was implemented at multiple ...
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