Chapter 4

Monitoring and Learning from Your Reviews

The best review monitoring process has a bit of jiujitsu in it: You need to deftly sidestep information overload, sweep aside emotional reactions, and efficiently gather wisdom from your reviews to improve your business. Here, you’ll find practical advice for choosing which review venues deserve the bulk of your attention, how to keep track of your online reviews, and most important, how to incorporate what you learn from your reviews into your business practices, products, and policies.

In this chapter:

  • Why monitor reviews?
  • Review monitoring for best results
  • Review monitoring tools
  • Learn from your reviews

Why Monitor Reviews?

Consider the following real scenarios that illustrate common business ...

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