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Identifying Your Niche

Some would say I’m boring. Predictable.

I order the same meal, every time, at the Mexican restaurant down the street from my office. When I walk into the neighborhood sushi bar, the waitress doesn’t even bother handing me a menu. She knows I’m having the Bento Box B. From microwave popcorn to breakfast cereal to restaurants—it’s always the same.

Why?

I know exactly what I want. And when I don’t get it I’m usually disappointed.

This is why buying a vehicle can be such a tedious experience. Have you ever walked into a car dealership and told the salesman exactly what you wanted? You explain that the car must be silver with ...

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