Flash Advertising

Table of contents

1. Cover
2. Halftitle
3. Title
4. Copyright
5. Dedication
6. Contents
7. Foreword
8. Acknowledgments
9. About the Author
10. Introduction
11. Chapter 1 Flash Advertising Overview
    1. What This Book Is and Is Not
    2. Supporting Web site
    3. The Flash Platform
    4. Why Use the Flash Platform for Advertising
    5. Types of Ads
    6. Interactive Standards and the Interactive Advertising Bureau
    7. Advertising Templates in Flash
    8. Ad Specs
    9. Deadlines
    10. Microsites
    11. Quality Control
    12. Version Control
    13. Conclusion
12. Chapter 2 Designing Banner Ads
    1. Conception
    2. Campaign Goal
    3. Branding and Selling
    4. Designing to Move
    5. Conclusion
13. Chapter 3 Preparing and Building Ads
    1. Planning
    2. Setting Up Your File(s)
    3. Cutting Art
    4. clickTags and Links
    5. Creating Time with Code
    6. Conventions and Best Practices
    7. The Bandwidth Profiler
    8. HTML and JavaScript
    9. Default Images
    10. Quality Control
    11. Conclusion
14. Chapter 4 Forms and Data
    1. Where Are You Going?
    2. File Size Consumption
    3. Collecting and Passing Data
    4. Conclusion
15. Chapter 5 File Optimization
    1. Image Types
    2. Image Compression
    3. Vectors and Fonts
    4. Optimizing Code
    5. Conclusion
16. Chapter 6 Third-Party Rich-Media Technologies
    1. When to Utilize Rich-Media Technology
    2. Rich-Media Companies
    3. Conclusion
17. Chapter 7 Trafficking and Tracking Your Ads
    1. The Media Buy
    2. Ad-Server Tools
    3. Tracking Your Ads
    4. Rich-Media Ads
    5. Site-Served Ads
    6. Conclusion
18. Chapter 8 Designing Microsites
    1. Less Constraints
    2. Conception
    3. Know the Brand (and Learn It if You Don’t)
    4. Navigation
    5. Designing to Move
    6. Conclusion
19. Chapter 9 Preparing and Building Microsites
    1. Choosing Your Tools
    2. Planning Your Work
    3. Collecting Assets
    4. Building to Standards
    5. HTML and JavaScript
    6. No-Flash Backup
    7. Deep Linking
    8. Collecting User Data
    9. Quality Control
    10. Conclusion
20. Chapter 10 Driving Traffic to Your Microsite
    1. Paid Search
    2. Banner Ads
    3. From Main to Micro
    4. Viral Marketing and Social Networking
    5. User Interactions and Referrals
    6. Conclusion
21. Chapter 11 Advergaming and Applications
    1. Advergames
    2. Applications
    3. Conclusion
22. Chapter 12 Classes
    1. Set Up
    2. Packages
    3. Document Class
    4. The BorderButton Class
    5. The SimpleMenu Class
    6. The SimpleGallery Class
    7. The ReverseClip Class
    8. The ClickTagger Class
    9. Conclusion
23. Chapter 13 The Memory Game
    1. The DeckArray Class
    2. The MemoryGameEvent Class
    3. The MemoryGame Class (the Game Engine)
    4. Sample Use of MemoryGame
    5. Conclusion
24. Chapter 14 Case Studies
    1. Eyeblaster
    2. Blockdot
25. Index