Chapter 7 Trafficking and Tracking Your Ads - Flash Advertising [Book]

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7

TRAFFICKING AND TRACKING YOUR ADS

CHAPTER OUTLINE

The Media Buy

Target Audience

Placement Availability

Ad-Server Tools

Enter Your Media Plan

Load Your Banner Files and Landing Page URL

Test Your Banners

Get the “Tag”

Send the “Tag”

Tracking Your Ads

Impressions, Interactions, Clicks, and More

Determining the “Cost per Everything”

Optimize Your Campaign

Rich-Media Ads

Trafficking Rich Media

Enter Your Media Plan

Upload Your Files and Enter the Landing Page URL

Preview Your Banner

Assign Each Banner to Its Flight

Send the Eyeblaster Reference to the Site

Tracking Rich Media

Site-Served Ads

Loss of Control

Trafficking your ads is when you actually load them into an ad-server system or onto the ...

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