Flash Advertising

9

PREPARING AND BUILDING MICROSITES

CHAPTER OUTLINE

Choosing Your Tools

Flash

Flash Builder (Flex)

Other Tools

Planning Your Work

Collecting Assets

Building to Standards

HTML and JavaScript

No-Flash Backup

Deep Linking

Collecting User Data

Quality Control

Development Environment

Staging Environment

Conclusion

As I’ve mentioned before, a microsite is exactly what it claims to be: a site that is smaller than a regular, full-size site. You could probably also guess that building a microsite is a good deal different than building a banner. For starters, there’s going to be a lot more information and interactivity available for your audience on a microsite than on a banner. Despite the differences, there will also be similarities between the two ...