Flash Advertising

INDEX

Page numbers followed by f indicates a figure and t indicates a table

ActionScript Technology Center, 139f

Ad rotation, 102–103

Adobe Flash Platform, 3, 4f

Adobe Flash Professional, 4, 5f

CS5, 22, 5f

Ads

creating time with code, 48–52

dynamic content in, 95

expandable, 96–97

floating, 96

placement of, 102

planning of, 38

specs, 12–13, 39

standard Flash, 9

types of, 9

Ad-server tools, 103

entering media plan into, 103

loading banner files, 104

tag for banner, 104

testing banner, 104

Advergaming, 169–170

applications, 185–186

branded play, 171–173

Advertising templates in Flash, 11–12

AIR, 6

application, 7, 186–187, 189

designing, 187–188

Animation, 126–127

assets, 33

visualization, 32–33

Art Thief game, 172f, 173f

Assets

collection of, ...