Chapter 2. Preparing Text and Code

Deep down, we know that successful work takes care and preparation. The word “typography” may conjure up mental images of beautiful typeface specimens, or compositions full of strikingly arranged type, but much of what goes into great typography is not glamorous. No, typography largely involves the arduous work of taking responsibility for text and putting the right code foundation in place.

Let’s make this work less arduous by going over exactly what’s involved. To this end, we’ll look at a website I made for my town’s fire department, stremyfd.com (Fig 2.1). The site is a great example because it contains ...

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