CHAPTER NINE
How to focus your language for extraordinary results
In the last chapter you read about a number of ways to get people to cooperate in helping you reach your goals. Being persuasive is a crucial skill and the strongest persuasion tools are your words. This is another skill you already have, but perhaps are not fully aware of how to use it consistently. By the time you’ve finished reading this chapter, you’ll know how to apply this skill whenever you need it.
You’re already a persuasive communicator
If you doubt that you already have the ability to use focused language, consider:
- Have you ever convinced your parents that you were just at a friend’s house, studying, when actually you were (fill in the blank)?
- Have you ever convinced ...
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